At one point 35 billion matchbooks were being manufactured in a year. And, production remained strong for the next few decades. smoking rates, which hit their peak in 1954. This just so happens to track closely with U.S. The industry reached a crescendo by the 1950's. Soon every bar, restaurant, hotel, and nightclub had a custom matchbook. The hospitality industry, for their part, saw the potential in this new type of advertising platform and bought in big. Pusey was an avid cigar smoker and found these matches cumbersome to carry around, so he set about developing a lightweight style bound in a paper book which he called the "Flexible Match." "Safety" matches, made with amorphous (red) phosphorus, had been in use for a few decades, but they were large and came in wooden boxes. The first strike-able paper book of matches was patented in 1892 by Joshua Pusey, a Philadelphia patent lawyer, and inventor. I’m talking, of course, about the printed matchbook. Bars and restaurants are feeling more alive than they have in a year and a half, which gives me an excuse to talk about one of my all-time favorite objects of design-one of the greatest promotional items ever created-and as far as I'm concerned, a mandatory detail in any reputable bar, restaurant, or hotel.
It’s summer in NYC and outdoor dining has entered its third wave.
He is a friend of WITI and finally decided to get in the game with his first post.Įlliott here. Elliott Walker (EDW) is a creative director and co-founder of Otherward, a brand design agency in New York.
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